Westbourne Grove, London
© Géraldine Bruneel
The architectural concept of the shop is based on achieving a high-end shopping experience, with clothing and accessories displayed within a minimal and clean system. The shop itself is treated as the main display area with a strict focus on the clothing. As a “gallery” space, the shelving systems are arranged to exhibit the clothing in the best possible light, as well as to create the circulation throughout the shop. These shelving displays will contain all the necessary elements: lighting; hanging or shelving modular systems; and mirrors. As independent, freestanding components, their positions are flexible, thus allowing the space of the store to be reshaped depending on the collection or the season. This modular character produces a highly adaptable tool for the retailer, with which a fresh and up-to-date feeling can always be created for the client.